5-Second Test

Format: Look at an app screenshot for 5 seconds, then close your eyes and answer questions.

Steps:

1. Open any app you haven't used before
2. Look at the homepage for 5 seconds
3. Close your eyes and answer:
   • What does this app do?
   • What should I do first?
   • Where are the main features?
   • What feeling does the color palette give you?

Good apps: After 5 seconds, you can answer all questions. Bad apps: After 5 seconds, you're still confused.

Exercise: Do the 5-second test on the following apps, ranking from "clearest" to "most confusing":

• Your 5 most frequently used apps
• Your 3 most recently downloaded apps
• Competitor app comparisons