B13Intermediate

Onboarding Flow Teardown

60 minMonthly

Format: Sign up for 3 new apps and thoroughly tear down their onboarding flows.

For each app, record:

  1. How many steps before seeing value?
  2. What information was requested? Was it all necessary?
  3. Did you feel guided or lost?
  4. Was there a "wow moment"?
  5. First impression score from 1-10

Exemplary Onboarding Flows:

  • Duolingo: Lets you take a lesson before requiring sign-up
  • Notion: Interactive templates showcase possibilities
  • Figma: Teaches through hands-on practice
  • Slack: Guided setup ensures the workspace never feels empty

Reference Resource: UserOnBoard.com has 100+ onboarding flow teardowns.

My Notes