B15Beginner
Color Psychology Decoding
30 minWhen analyzing new brands
Format: Analyze the color strategies of 5 brands you like.
Color Quick Reference:
| Color | Psychological Associations | Typical Users |
|---|---|---|
| Red | Energy, urgency, appetite | Netflix, YouTube, fast food |
| Blue | Trust, calm, security | Banks, Facebook, LinkedIn |
| Green | Nature, health, money | Spotify, health food brands |
| Yellow | Optimism, warning, attention | Snapchat, warning signs |
| Purple | Luxury, creativity, wisdom | Twitch, high-end brands |
| Orange | Friendliness, confidence, fun | Amazon buy button |
| Black | Sophistication, power | Apple, luxury brands |
60-30-10 Rule: 60% primary color (background) + 30% secondary color (cards/sections) + 10% accent color (buttons/highlights)
Steps: Use a browser color picker extension to extract exact color values from 5 brands and analyze their 60-30-10 ratios.