Price Sensitivity Test

Format: Use the Van Westendorp model to test the optimal price for your product.

Four questions (ask potential users):

1. At what price would you consider it too expensive to even consider?
2. At what price would you consider it so cheap that you'd question the quality?
3. At what price would you consider it a bit expensive but still purchase?
4. At what price would you consider it a great deal?

Exercise: Pretend you're a user and answer the four questions for the following products:

1. AI writing assistant
2. Project management tool
3. Online course

Find: The "acceptable price range" -- between "too cheap" and "too expensive."