Headline/Copy A/B Exercise

Format: Write 3 different style headlines for the same product, and judge which is best.

Common Copywriting Frameworks:

• Pain-driven: "Tired of manual bookkeeping?"
• Benefit-driven: "Master your finances in 5 minutes"
• Evidence-driven: "The bookkeeping tool trusted by 100,000 users"
• Curiosity-driven: "Why are successful people all using this bookkeeping method?"

Exercise: Write 3 headlines for each of the following products:

1. AI writing assistant
2. Fitness tracking app
3. Team project management tool