Conversion Funnel Walkthrough

Format: Walk through a product's complete conversion funnel as a new user.

Steps: Pick an e-commerce website, from homepage to payment completion:

1. Homepage — Is the value proposition clear within 5 seconds?
2. Browsing products — How many clicks does it take?
3. Adding to cart — Is there friction?
4. Checkout — Any surprises?
5. Payment — Any hidden fees?

Score each step (1-5 friction level) and record what made you want to leave.

Advanced: Do the same walkthrough for 3 competitors in the same category and compare whose funnel is smoothest.