G15Advanced

Growth Flywheel Design

45 minWhen planning growth strategy

Format: Design your product's growth flywheel.

Classic Flywheel:

More users → More content → Better search engine rankings
→ More organic traffic → More users (cycle)

Exercise: Design a growth flywheel for your product, answering:

  • What is the first step of the flywheel? (The hardest step)
  • How does each stage drive the next?
  • Where are the "friction points" in the flywheel? How can you reduce them?

My Notes