Email Marketing Copy

Format: Write a marketing email, practicing subject lines and CTAs.

Subject Line Principles:

• Personalized subject lines have 2x higher open rates than non-personalized (35% vs 16%)
• Keep it short (<50 characters)
• Create urgency or curiosity
• Avoid spam trigger words ("free," "limited time," ALL CAPS)

Exercise: Write subject lines and email body copy for the following scenarios:

1. New user welcome email
2. Feature launch notification
3. 7-day trial expiring soon
4. Churned user win-back