Funnel Analysis Exercise

Format: Analyze your product's user funnel.

Typical Funnel:

Visit homepage       1000    (100%)
Sign up              150     (15%)
Complete onboarding  90      (60%)
Use core feature     50      (55%)
Return next day      25      (50%)
Still active day 7   10      (40%)
Convert to paid      3       (30%)

Analysis:

• Where is the biggest drop-off? (Homepage → Sign up: 85% drop-off)
• Why is there drop-off at this step?
• How can you improve this step's conversion rate by 5 percentage points?