Cohort Analysis Exercise

Format: Understand user retention through Cohort analysis.

Reading a Cohort Table:

            Week 1  Week 2  Week 3  Week 4
Jan signups  100%    60%     40%     35%
Feb signups  100%    55%     38%     30%
Mar signups  100%    70%     50%     45%

Questions:

• Why is March's retention better than January's? (Product improvements? Different acquisition channels?)
• When does the biggest drop-off happen? (Week 1 → Week 2)
• Is the retention curve flattening? (This means you've found your core users)